The Impact and Importance of a Restaurant’s Font and Color Choices | The Impact and Importance of a Restaurant's Font and Color Choices | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In the last few months, many restaurants and foodservice brands have had to reevaluate branding and marketing strategies. One crucial point to consider: the impact that font and color choice have are often overlooked, and it shouldn't be. Restaurants especially need to be cognizant of their font and color choices, from the actual logo to the website to the menus.

Consumers are drawn to aesthetically pleasing brands, whether that's a good thing or not. The COVID-19 crisis has brought downtime for many restaurants, so right now is an excellent opportunity to reimagine their branding image. This way, when life resumes on a more familiar scale, and people are regularly dining in, restaurants can make a fresh impression. Here's why restaurants should put more effort into their consideration process for choosing fonts and colors.

Colors Impact EmotionsColors can change someone's mood. Brands can build on this idea when choosing their unique colors. For example, if a…

Andrew Leger

Andrew Leger is the Director of Brand Strategy at Serendipit. As a core team member, heʼs experienced the growth from a small, five-person agency to the full-service 30+ employee agency Serendipit is today. His expertise lies in content strategy, project management, brand creation, strategic media buying, and overall brand strategy. A natural storyteller, Leger leads a team known for engaging consumers in unique and unexpected ways. He has used his years of branding experience to develop the proprietary Serendipit Brand Workshop, a uniquely creative experience for clients.

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Andrew Leger