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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.

Marketing 445
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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

increased consumer demand for real-time information about these incidents. The media can be incredibly valuable in distributing updates to the public and other key stakeholders, but if the information they have is inaccurate or sensationalized, it’s not helpful in protecting public health.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 490
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Why Your Restaurant Is Invisible Online – And How to Fix It Before It’s Too Late 

Modern Restaurant Management

The restaurant industry is facing unprecedented challenges and opportunities in maintaining visibility online, where the majority of local consumers go for information and recommendations. To capture this demand, restaurants must optimize their digital content with detailed, keyword-rich information across multiple platforms.

SEO 324
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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Unlike previous generations, they seek out the following: Global Influence : Growing up in a digitally connected world, Gen Z has a palate that's as diverse as their Instagram feeds. Brands that openly share their sourcing and ingredient information build trust and loyalty. Are there marketing efforts that prove most beneficial?

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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are. Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority.

2025 322
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Mastering Worker Classification: Seven Essential Tips for Restaurant Owners

Modern Restaurant Management

Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S. See VCSP FAQ 15 for information on how payment under the VCSP is calculated. Also see Instructions to Form 8952.

Audits 418