How Refranchising Can Help Your Brand

Through my 26 years working in franchise development, I have seen first-hand the intrinsic value of the franchise business model. It’s a model that helps both franchisors and franchisees expand their businesses and gives both parties the opportunity to benefit from shared learnings, systems and best practices.

Refranchising is another opportunity that exemplifies how the model can benefit both parties. Refranchising involves the purchase of a corporate-owned location that is already constructed, operating and has existing cash flow. Refranchising enables a franchisee to take over an existing business without the startup timeline and headaches, while also giving the franchisor the bandwidth to shift their focus to managing the overall brand.

From the franchisee perspective, refranchising accelerates the learning curve by allowing them to step into an operating unit, as opposed to focusing time and energy on site search, development, construction and opening. From the franchisor…