How to Add Products to Your Restaurant’s Sales Mix

The outlook is improving for many restaurants as COVID-19 restrictions loosen and guests make their way back to their favorite establishments. But the lingering effects of the pandemic continue to make this a challenging time for our industry as ongoing staffing issues and supply chain disruptions, in many cases, lead to reduced menus and shorter hours of operation. 

So what can restaurant operators do to add to their bottom line, create cost savings and generate brand awareness? One option is to develop and manufacture products that can be used and sold in the restaurant as well as in retail outlets. 

Product development is not quite as simple as just bottling your signature marinara sauce and upselling it at your front counter. The playbook for adding product lines to your restaurant sales mix is not so immediately obvious. There’s a lot that happens behind the scenes to get that bottle of your secret seasoning mix into hands of your guests or onto big-box shelves. 

The…