New 2D Barcodes Offer Easy Access to Dynamic Information for Food Traceability and More

Restaurants started using 2D barcodes (such as QR codes) at dining tables to offer digital menus and even allow patrons to order with their smartphones during the pandemic, when contactless transactions were necessary. Since then, the practice has become ubiquitous. While a QR code can connect users to a host of static information, a more powerful 2D barcode is on the horizon to offer a wider suite of capabilities with virtually unlimited data storage capacity for instantaneous retrieval with the scan of a smartphone. 

Food manufacturers and retailers are embracing a whole new world of opportunities for consumer engagement that are enabled by this newer technology. While brands are increasingly labeling their products with 2D barcodes, retailers have also recognized the value and committed to accept 2D barcodes at point of sale by 2027 in a GS1 US initiative called “Sunrise 2027.” This evolution will harness the power of the internet when the 2D barcode is paired with the GS1…