Five Ways to Capture Frequent Users in a Tightening Economy 

We’re all aware of the value of an existing customer. Restaurant operators have scrambled to launch loyalty programs and subscription services in recent years – capitalizing on new technology to keep that “old” customer, often 16x more valuable than a new one. 

Recent data from our team at Revenue Management Solutions confirms the importance of loyal-to-the-brand customers. It also reveals the importance of loyal-to-dining customers, or as we call them, “frequent users.”  

When we asked nearly 800 US consumers about past and future restaurant usage, consumers who frequented restaurants ten or more times per week (frequent users) are twice as likely to increase their future use. 

Going into 2023, 45-50 percent of frequent users said they plan to use restaurant channels “more or much more” compared to just 20-23 percent of the whole respondent population. 

This isn’t just “talk,” either. When Revenue Management Solutions asked respondents about…