Unique Ways Restaurants Can Use QR Codes to Drive Sales

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales.

When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to prevent the spread of germs. Restaurants across the country shelved their paper menus and turned to digital options to reduce touchpoints. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Although the new tool required many restaurant staffers to serve dual roles as waitstaff and technical consultants, using QR codes was a resounding success. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. 

At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the…