Picture This: Use Mural Art to Up-Level Your Marketing Strategy | Modern Restaurant Management | The Business of Eating & Restaurant Management News

A Zagat dining trends survey says 75 percent of respondents have selected a restaurant based on food photos. “Instagram-worthy” is a thing in the restaurant business and it’s not going away: who hasn’t snapped a photo of a drool-worthy meal to share on social media? The vast majority of Millennial customers photograph their food, and Gen Z has the same reflex.

Trend or not, people aren’t just bragging about what they had for lunch; they’re sharing their lives with friends and followers (or a curated version of it, anyway). Part of your social media marketing strategy might be stepping up your ‘gram game with careful attention to plating, and that’s smart. But to truly up-level your marketing strategy, it pays to think bigger.

City Works Eatery & Pour House by Bottleneck Management in Vernon Hills, ILYour guests aren’t just searching for beautiful, tasty food, they’re looking for authentic experiences to share. It’s why people consider the Insta factor when…

Tricia Binder

Tricia Binder is a co-founder of Muros, a startup that brings together local mural artists with brands and businesses to create unique and impactful spaces, environments and outdoor advertising campaigns. Binder has spent her career working for F500 companies ranging from SC Johnson, Nestle Purina and Nordstrom. There she served in operational and marketing roles, working closely with cross-functional departments and over 50 different agencies, vendors and partners for million dollar and billion-dollar brands. She also led the Midwest Region of Social Code, a leading media company and partner to platforms such as Facebook and Twitter.

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Tricia Binder