Why Data Science Is More Important Than Ever

It goes without saying that our industry has been one of the most impacted industries worldwide during the COVID-19 pandemic as it fundamentally squeezed from four directions at once. 

The supply chain issues that have intermittently plagued other industries have also left restaurants scrambling, with everything from to-go cups to chicken wings going missing, often without warning and sometimes for weeks or months on end.

The so-called Great Resignation has also taken a heavy toll on the food service industry. Bureau of Labor statistics indicate that quit rates in the restaurant business have outpaced the national average by more than 2x since June 2021, with job listing data suggestive that those open roles aren't being filled.

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle.

Consumers too squeezed the industry, particularly in the early days of the pandemic. The entire…