MRM Franchise Feed: Wing Zone Revitalization and Real Food BK

MRM's Franchise Feed features news on the restaurant franchise and MUFSO landscape.Wing Zone RefreshWing Zone is getting a new look, top photo. Eight months after the acquisition by Capriotti’s, Wing Zone is rolling out a brand refresh which features technology upgrades,  a revamped menu, an energized restaurant design and experience, a new logo and other assets designed to further position the brand as one of the undisputed leaders in the chicken wing category.  

“We have been given an incredible opportunity this year to reflect and evaluate what has made Wing Zone one of the most popular wing concepts over the last three decades and it’s evident by our nationwide expansion and growing customer base that we offer tremendous value from a business and customer perspective,” said David Bloom, Chief Development and Operating Officer for Capriotti’s and Wing Zone. “We owed this rebrand to our fan-base of customers, franchisees and budding investors to experience our…