Building a Neighborhood Franchise

Maintaining a community focus was important to Grégoire Jacquet when he founded Grégoire more than 20 years ago. He made sure to recognize customers and address them by name and remember their orders. This attention to detail has been rewarded with a 75-percent customer return rate at the fine fast-casual brand. Jacquet now want his franchisees to learn from his example and keep connehttps://modernrestaurantmanagement.com/cms/wp-admin/edit.php?post_type=contributorcted to their customers and community. 

Modern Restaurant Management (MRM) magazine reached out to Jacquet to learn more. 

Why have you always felt being connected to the local communities was a key to success? When I first started years ago, my main goal was to be close to the people I lived around. I built the restaurant about four blocks from where I lived at the time. I wanted to know those who I was serving. I wanted them to have a connection to me as well. If you look at our model and everything preach, our…