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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. One way to boost customer retention is by offering loyalty programs.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.

2025 195
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How to Find the Target Market for Your Restaurant

ChowNow

Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Customer Reviews & Feedback: Are guests raving about your food quality, or do they mention price as a key factor?

Marketing 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is.

Marketing 418
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). COVID-19 Consumer Dining Trends.

2020 493
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

Word of mouth is fantastic, but when it comes to scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is.

Marketing 195