Data Overload – Don’t Let Self-Ordering Kiosks Become a Chokepoint

Restaurant customers love self-ordering kiosks because they mirror the fast and simple convenience of ordering food online, but with the ambiance of a physical store. This approach  can deliver increased order accuracy, lower staff costs and provide the restaurant with a frictionless Point-of-Sale (PoS) option. Research shows that customers of all ages are growing more receptive to kiosks in restaurants, with the majority of consumers indicating they would visit a restaurant more often if it offered such systems. In fact, those restaurants who’ve gone all in with this concept have seen tremendous success. For example, McDonald’s restaurants that introduced kiosks experienced an average five to six percent lift in sales in the first year after implementation; while Chili’s saw a whopping 20 percent increase in dessert sales after adding these self-service options to its tables.

However, as kiosks grow increasingly integral to the in-store experience, downtime and…