How to Choose the Best Restaurant Signs for Your Business

Attracting customers into your restaurant starts with their ability to easily identify and find your business. This is why it is crucial to have a signage strategy. The biggest factors to consider when developing one are: location, size, and design. Consider this to be your first impression on any new customers -- what do we want them to see? 

Keep in mind that primary outdoor signage should be large including a logo, text displaying business name, and potentially smaller text with a restaurant slogan. Presenting the message to the customer from a variety of angles and putting an emphasis on visibility can be key.

After displaying the restaurant name and logo, there’s more work to do to incorporate smaller restaurant signs around the business to promote specials, new menus, hours, etc. It may seem dramatic to say, but it does impact the customer experience.

Outdoor Restaurant SignsAny restaurant sign strategy begins with the outdoor sign with the aim to draw guests inside…