The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. You want to spark a craving. With that growth comes opportunity.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

APRIL 16, 2025

"After COVID, people are craving social dining experiences where the detail is leveled up." Members can entertain guests in an intimate setting and have preferred access to special tastings and other events. Membership is $3,000 annually, with the full amount applied toward all food and beverage purchases.

Back of House 342

Back of House Customer Experience Customer Service Hospitality 342

Modern Restaurant Management

DECEMBER 20, 2023

A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. Creating limited-time offers (LTOs) or promotions with these food-inspired holidays taps into the current social climate, fostering a buzz that resonates with your target audience.

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Social media platforms and trends.

Social Media 243

Social Media Marketing Email Marketing 2022 243

ChowNow

OCTOBER 2, 2024

Social media marketing for restaurants is one of the most direct ways to engage with diners to increase awareness, loyalty and drive sales. Thankfully, you don’t have to be a social media expert to use it effectively for your business. Instagram is the second most popular social media network behind Facebook.

Social Media 195

Social Media Marketing Entertainment Online Ordering 195

Modern Restaurant Management

DECEMBER 18, 2024

Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play. Will the social media impact for restaurants wane at all in 2025?

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

DECEMBER 10, 2020

As a tool that collects a customer's demographic data, email address, contact information, social media details and more, CRM allows restaurant owners to use that data to solicit reviews, communicate regularly and run promotions through email and text. Prioritizing Social Media. Prioritizing Social Media.

Marketing 563

Marketing Social Media Website Management SEO 563

Restaurant Engine

NOVEMBER 27, 2024

According to one survey , 62% of respondents check a restaurant’s social media before deciding to dine there. In addition, 42% of respondents prefer social media to search engines when they are looking for new restaurants. They plainly show the importance of social media for your restaurant.

Social Media 59

Social Media Website Management Customer Experience Take-out 59

Modern Restaurant Management

FEBRUARY 18, 2020

That’s great news for bricks and mortar locations such as malls, which are transforming into a different kind of mixed-use developments incorporating a curated mix of dining, entertainment, and experiential businesses. They also provide a lot of entertaining and engaging content, especially when poking fun at their rivals.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 7, 2023

They want engaging content that keeps them entertained. Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Having a social media page is important, and claiming your property across all social platforms is recommended.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? Advertising that entertains audiences generates market-share growth over the long term.

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

JUNE 26, 2020

From share-worthy photos on Instagram to restaurant reviews on Facebook, social media platforms determine how the restaurants engage with the masses. Yes, not all videos and media platforms are the same – this is a lesson worth knowing. The latest tool to make a splash on the social media scene is TikTok.

Social Media 450

Social Media Entertainment Influencer Consumer Goods 450

Modern Restaurant Management

SEPTEMBER 10, 2021

In the digital age, restaurants must put some focus on digital media, too. Whether it’s providing in-store entertainment, activating social media promotions or implementing QR-code menu options, the digital initiative among restaurateurs is clearly present, but it’s not enough.

Entertainment 485

Entertainment Social Media Customer Service Technology 485

Modern Restaurant Management

FEBRUARY 21, 2020

And today, social media needs to be at the very centre of any comprehensive strategy – the majority of audiences hang out on social media, and platforms such as Instagram provide the perfect opportunity to raise awareness about your event and drive attendance. Identify Your Target Audience. Use Various Visuals.

Events 472

Events Social Media Entertainment Take-out 472

Modern Restaurant Management

AUGUST 11, 2020

Here are a few tips your restaurant can use to take advantage of the virtual event trend: Live Entertainment. Does your venue host live entertainment such as bands, DJs, or comedy? Announce your virtual events via email, social media, your website, and anywhere else you post information for customers and prospects.

Events 531

Events Food Supply Entertainment Equipment 531

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

JANUARY 23, 2025

Social media Everyone is on social media , even if every person isnt on the same platform, so youll need to hit each of the major apps like: Instagram Facebook X (Twitter) TikTok Create a buzz with event pages, behind-the-scenes teasers, and countdowns to the big event.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

EATER

MAY 7, 2025

Its the chance to see beyond the words and actions posted on social media, and meaningfully interrogate whether the people claiming reinvention or clamoring for second chances mean what they say when the pressure is at its max. On Yes, Chef!

Social Media 264

Social Media Seasonal Menu Back of House Small Business 264

Modern Restaurant Management

APRIL 9, 2024

We’ve seen this trend take off at many quick-serve or fast-casual chains, where displays and screens provide entertainment value for patrons as they wait for their meals or decide if they are staying for dessert. Experiences like these are here to stay as the lines between physical and digital media continually blur.

2024 508

2024 Mobile Ordering Front of House Back of House 508

Modern Restaurant Management

APRIL 8, 2020

From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. Use social media to highlight your customers and connect directly with them! Get this same message posted across all of your social platforms as well as your website.

Small Business 508

Small Business Social Media Consumer Goods Communication 508

Modern Restaurant Management

MAY 10, 2021

Entertainment is also an effective way to make any meal special – can you provide games for guests at their table? Aside from fun, entertainment-focused initiatives, it is also essential to make sure everyone feels safe in your environment. Live music? Unique photo opportunities in your space? Stay Connected.

Food Safety 487

Food Safety Customer Experience Customer Service Entertainment 487

Modern Restaurant Management

DECEMBER 10, 2020

This year, I have watched the news and social media, alongside the restaurant-owned communication channels, share their plight. Consumers are online watching cooking videos, sommeliers, and educational videos to entertain themselves in some form. I love NYC. Restaurants need to do more than just offer a meal.

Education 493

Education Entertainment Social Media Sustainability 493

Modern Restaurant Management

AUGUST 8, 2024

Many restaurant and bar owners are leveraging this additional speed and capacity to add or upgrade TV or entertainment streaming services. With economic uncertainty persisting among Latino SMBs, restaurant and bar owners are seeking any competitive edge in the marketplace, including enhancing on-premise entertainment offerings.

Small Business 462

Small Business Entertainment Customer Service Technology 462

Modern Restaurant Management

OCTOBER 6, 2022

Since happy hours are also about socializing , make sure to include plenty of shareable items. People will share this unique experience on social media, further promoting your business and attracting more customers. A study revealed that 45 percent of diners in the US are influenced by social media.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

JANUARY 22, 2024

Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Use entertaining content to promote your cuisine, reveal behind-the-scenes kitchen glances, and highlight unusual culinary creations.

Loyalty Program 454

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 454

The Rail

MARCH 25, 2025

Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant. These messages can be shared on social media as part of your moves storytelling. This includes those who may not be active on social media.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

APRIL 29, 2020

With the prevalence of streaming content available 24/7, today’s customers have grown accustomed to instant entertainment and have little patience for prolonged wait times. Enhance the Wait Experience. Unfortunately, a given reality in the food service industry is that waiting is sometimes a necessary reality in daily operations.

Seasonal Menu 515

Seasonal Menu Customer Experience Customer Service Food Order 515

Modern Restaurant Management

AUGUST 4, 2023

Video marketing through social media opens up a world of opportunities for restaurants to grow their brands and bring new customers through their doors. Food-related content has been a staple of social media since its inception, as it brings users closer to a world of exciting dishes than ever before.

Serving 419

Serving Social Media Events Entertainment 419

Modern Restaurant Management

JANUARY 7, 2020

Entertainment. If there was time add some type of entertainment to your venue, this is it. With some planning and social media strategizing, post New Year’s Eve events can create a night to remember, and a profitable start to 2020 as old and new guests look for something new and exciting, even in the familiar.

Social Media 301

Social Media Entertainment Events Sports 301

Modern Restaurant Management

JANUARY 5, 2023

As the internet shifted from a place where people went to find information to a place where people went to be entertained, more advertising options opened up. Social media companies offered ads using the same auction-style payment strategy, which is still the norm today. The Benefits of Mail.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

MAY 30, 2025

Infatuation’s “The Spots of Summer” highlights the rise of multi-use venues—where food, entertainment, and culture collide. Social media is a critical driver, with 58 percent of SMBs now on TikTok, while 38 percent are actively integrating AI into their operations. AI adoption spreads in new ways.

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

DECEMBER 31, 2024

Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for social media’s viral “Cucumber Salad” trend.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

NOVEMBER 20, 2019

You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!). Leverage Social Media. With social media, you can actually develop a more intimate relationship with your customers.

Social Media 336

Social Media Mobile Ordering Online Ordering Influencer 336

Modern Restaurant Management

OCTOBER 26, 2022

” “I think social media has created a desire and a need for people to have these experiences. I think that social media has also created a greater sense of competition amongst these chefs and Hollywood has fed off that.” “ “I have.

Fine Dining 442

Fine Dining Social Media Dine-in Travel 442

The Rail

FEBRUARY 7, 2025

Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Then, you can share customer-created videos to diversify your content and provide social proof. Remember the days of beautiful dinner images on Instagram?

Marketing 130

Marketing Serving Loyalty Program Social Media 130