A Rare Opportunity

4 Min Read By MRM Staff

Restaurants aren't the only businesses pivoting in response to the COVID-19 outbreak.Benchmark Wine Group, which normally has an 80-percent business-to-consumer market, flipped its business model to offer considerable discounts on its rare and well-aged wines to restaurants still in operation. Additionally, the Napa, California-based company launched a unique exchange program and purchasing inventory from wineries to help support the loss of sales to distributors due to restaurant and tasting room closures. The firm is also reaching out to displaced sommeliers.

Modern Restaurant Management (MRM) magazine spoke with Benchmark CEO David Parker their efforts.  He is also the President of The National Association of Wine Retailers. Read on to learn why he says: "The Coronavirus crisis is pushing all of us to think innovatively."

How is Benchmark helping restaurants that remain open?Restaurants have always been a highly valued segment of our customer base.   As the…