Driving Recovery and Revenue with Digital Marketing Strategies

4 Min Read By Steven Clayton

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both.

 

Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include:

 

Optimizing the WebsiteOptimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Consumers are online now more than ever, and restaurants need to engage with them where they are. Consider that the United States has increased its digital population for over two decades and currently has over 313 million active internet users nationwide. 

By optimizing their websites, restaurateurs make it easy for patrons…