Tips for Keeping Restaurants Afloat as COVID Cases Spike

As the restaurant industry continues to grapple with understanding what the new normal looks like, there may be some hope. Recently, the House of Representatives passed the RESTAURANTS Act, which aims to help restaurants work their way through the pandemic, including getting their employees working again. If the bill is passed, it will create a $120 billion revitalization fund for independent restaurants to handle the long-term effects of the pandemic on their industry.

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. Investing in technology can be a key driver of success during these challenging times.

New Marketing Tactics Can Help Reach Target CustomersIt is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. In fact, as digital…