How and Why Zero Party Data Should Drive Restaurant Marketing 

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. 

The privacy landscape underwent numerous changes in 2020 and will continue to evolve into 2021. Let me walk through a few of these changes. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. This will require developers and publishers to obtain permission from users prior to using the mobile ad ID for ad tracking. Back in November, California saw approval of another privacy law intended to add more protection and safeguards over specific types of data as well as for minors. On top of new restrictions and legislation, consumers are becoming increasingly concerned about data…