Best Prep for Super Bowl Off-Premise Programs

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders.

Use data to identify: 

High-traffic times during the Super Bowl and offer promotions or discounts during those times to increase sales. Popular menu items and promote them during the Super Bowl to drive sales. Customer demographics and tailor promotions or discounts to appeal to specific groups. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Thiscan be done by offering discounts or special promotions to customers who have visited…