Using Instagram Insights to Measure Success and Drive Sales

Are you getting the most out of Instagram?Many restaurant owners simply post occasional photos on Instagram and perhaps share some special offers, without really seeing much engagement.

If you’re going to use Instagram effectively, you need to track what’s working. That means not only knowing how many likes and comments your posts are getting, but also whether they’re bringing new customers (or bringing back old ones) to your restaurant.

It’s also helpful to know more about the people following you on Instagram, like their age range and the times they’re active on Instagram. This gives you a better idea of what type of content to post and when to post it.

The easiest way to get this information is through Instagram Insights.

What’s Instagram Insights?Instagram Insights is available through the Instagram mobile app. It’s provided by Instagram for free and it’s available for business and creator accounts. (If you have a personal Instagram account, you can find out how…