Sat.Dec 30, 2017 - Fri.Jan 05, 2018

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Advertising Cliches Your Business Needs to Stop Using Immediately

Indoor Media

You’ve seen and heard them over and over and over. You may have used them yourself. Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”.

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Why You Need To Train The Trainer

Gourmet Marketing

You want your hotel business to run smoothly. For this to happen, you need to equip your staff with the proper training and resources they need to succeed. But it isn’t just the staff that needs training. Your trainer also needs to be guided in the right direction. If they aren’t, it could begin to affect your organization negatively, leading to reduced productivity, conflicts with customers, confusion among team members, and more.

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Social Media Tips for Restaurants

Food Business

ACTIVE SOCIAL MEDIA PRESENCE IS KEY When you've been in business a while you get those pangs, "I should be posting once a day", "I should know what to say and what to hashtag". Panicking never helps. Deciding a strategy does help. Simply put, you can write down the answers to WHO WHAT WHERE WHEN AND WHY, and you'll be able to decide how to spread it out on a calendar.

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The Anatomy of a Good Coupon Ad: What to Include and What to Avoid

Indoor Media

Six months ago Rick invested in register tape advertising for his restaurant. After hearing success stories from other restaurant owners, Rick expected to get a quick return on his investment. Now six months have gone by and only one new customer has come in from the campaign. Determined to find the source of the problem, Rick goes to the grocery store to see the receipts first-hand.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.