November, 2017

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Restaurant Publicity Primer

Food Business

Marisa Dobson is guest blogger this month. She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.

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Grocery Store Advertising: Two Techniques to Help Build Your Customer List

Indoor Media

Who doesn’t love an expertly cooked, professionally prepared meal at a local restaurant? While dining at a restaurant is generally considered an enjoyable experience, 71 percent of Americans say they cook at home to save money. What’s more, 57 percent say that going to restaurants is a luxury. People need to eat. So, shopping for groceries is the next logical step.

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Interview Questions for a Restaurant Marketing Position

Restaurant Clicks

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.

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9 reasons you need to change your restaurant POS in 2018

eZee Burrp

Running a restaurant includes considering a myriad of factors. You need to hire and manage a team, you need to make them work together, you need to maintain the taste of the food you offer, you need to make your guests happy, and all the while; you also need to ensure that you’re in line… The post 9 reasons you need to change your restaurant POS in 2018 appeared first on eZee Burrp Blog.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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This is how you enjoy a dinner in the Caribbean! Frank and friends toasting for the magic of the Riviera Maya, with UXATA Chef Services.

UXATA

At Villa El Dorado, Playa del Carmen. The post This is how you enjoy a dinner in the Caribbean! Frank and friends toasting for the magic of the Riviera Maya, with UXATA Chef Services. appeared first on UXATA Private Chef Services Riviera Maya.

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What’s the Difference: Print Ads vs. Grocery Store Advertising

Indoor Media

Print is one of the oldest tricks in the proverbial book of advertising. If we want to really trace the long-winded history of American print media , we must turn to 1729, when Benjamin Franklin first published The Pennsylvania Gazette , which included pages of “new advertisements” (incidentally, Franklin also published the first magazine ads, in 1742).

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5 Cart Advertising Examples That’ll Keep You Top of Mind

Indoor Media

Did you know that the average shopper spends 43 minutes in the grocery store per trip? What’s more, they visit local stores an average of 1.7 times per week. For small business owners, this means that advertising in grocery stores has the potential to reach your consumers more than an hour per week and more than 80 times per year. Those looking to leverage this power should look no further than grocery cart advertising.

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3 Restaurant Coupon Examples That Fill Seats

Indoor Media

It’s 8:00 pm on a Friday night, and your restaurant is packed from the bar to your booths. You have a book of reservations, and it’s standing room only. You make your rounds in the dining room; interact with everyone from families to young couples; and find them eating and drinking, laughing, and smiling. Nothing is more satisfying for a restaurant owner than a bustling, busy Friday night.

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Three Simple Ways to Engage Your Customers on Social Media

Restaurant Clicks

Social media makes it very easy to engage your followers/customers, yet the majority of restaurants and bars don’t take advantage. Here’s three simple ways to do it. 1. Repost Customers’ Pictures. There is currently an estimated 800 million Instagram users, and the hashtags for “food” “foodie” and “foodporn” have a combined 455 million total posts, making them three of the most popular hashtags.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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Google Announces Skip the line: restaurant wait times on Search and Maps

Restaurant Clicks

Tuesday Nov 7th. Google announces a new feature for restaurants in Google maps listings. When it comes to a saucy bowl of pasta or a perfectly cooked steak, people are willing to wait in (long) lines for a taste of their favorite comfort foods. Rolling out soon, wait times on Google Search (and coming soon to Maps) shows you the estimated wait at your favorite restaurants.

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Settle payments from Front office, get notifications of orders and many more

eZee Burrp

Settle City ledger payments from Front office itself Order notification of KDS on iMenu Application Print label added to Menu items and Modifier group Enhanced Set menu items 6.1.207.004 The post Settle payments from Front office, get notifications of orders and many more appeared first on eZee Burrp Blog.

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Restaurant Promotion Ideas: Increase Sales With These 6 Campaigns

Indoor Media

If you wanted to invest your life’s savings of $5,000 in the stock market, would you invest in something that’s high-risk and high-reward, or would you invest in something that you know is going to turn your $5,000 into $25,000? Restaurant advertising is no different. You make a monetary investment and should get more money in return. The question is: what is the best restaurant advertising campaign that you know will generate more profit?

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Preparing for Winter: How to Market Your Auto Shop During The Holidays

Indoor Media

The holiday season is almost here, a time for “Ho, ho, ho!” Unfortunately, for auto shops,’ tis the season to see customers go, go, go. Drivers often postpone repairs and services until the weather gets warmer; when their wallets aren’t so stretched from the holidays. This means your advertising tactics need to focus on auto repair winter specials that entice drivers to come out of hibernation.

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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Billboards vs. Grocery Cart Advertising: What’s More Effective For Your Local Business?

Indoor Media

Do you remember the last time you saw a billboard? Perhaps you recall the time of day or even the location of the advertisement. But chances are, you aren’t able to recite the message, content, or brand that was being advertised. If you’re speeding by a billboard on the freeway at 60 miles per hour, it’s only natural to miss the value of the service.