Why don’t more producers market their own coffee?
Perfect Daily Grind
MAY 30, 2022
Coffee is one of the most economically significant agricultural commodities in the world. According to data from the International Coffee Organisation (ICO), around 167.58 million 60kg bags were consumed between 2020 and 2021. We know that most of the value in the global coffee market is created after coffee leaves origin. Figures from Statista predict that the revenue generated from the global roasted coffee market will amount to about US $334.60 billion by the end of this year.
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