‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’
Modern Restaurant Management
MARCH 24, 2025
Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand. "If I had the opportunity, I would encourage them to employ voice analytics, not to automate orderi
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