Menu Pricing: How to Successfully Price a Menu
Xtra Chef
FEBRUARY 5, 2020
Menu pricing can seem daunting. To start, it’s a numbers game that involves calculating plate cost and a target menu price. But successful menu pricing is so much more than this. There are other factors you need to consider including your market, your clientele, your brand, demand for your concept or cuisine, your competition, and ultimately the perceived value related to your unique selling proposition (USP).
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