Using Location-Based Advertising with Text Message Marketing
Modern Restaurant Management
SEPTEMBER 3, 2021
Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.
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