Outside the Four Walls: A Sudden Shift in Behavior
Modern Restaurant Management
SEPTEMBER 27, 2021
In February of 2020, the restaurant industry was on a long, slow march toward digital sales growth. As a percentage of overall sales, digital averaged around five percen t. Some leaders, including brands like Wingstop, Chipotle, Starbucks, and others, as a result of early investments in the digital customer experience, were already experiencing well-above-average digital sales numbers, and were much better prepared for what came next.
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