Dry January and the Rise of No-Alcohol “Bars” Among Gen Z
Goliath Consulting
JANUARY 16, 2025
Dry January, the month-long challenge encouraging individuals to abstain from alcohol, has grown in popularity over the years. While originally a personal wellness trend, it has now become a social and cultural movement. One of the key drivers behind its rise is Gen Z, a generation that is redefining how we think about drinkingand socializing. Unlike previous generations, Gen Z is prioritizing health, mindfulness, and meaningful connections.
Let's personalize your content