Fairfield, CT (May 30, 2023) – India’s NV Group and SMOKE LAB Vodka, an industry-recognized, Rising Star Growth Brand[1] are thrilled to announce the debut of special release, SMOKE LAB Saffron Vodka in the US. SMOKE LAB Saffron marries India’s finest, award-winning vodka with Kashmiri Saffron, the rarest and most coveted type of saffron cultivated from the valley of Kashmir. The result is a luxurious spirit that delivers subtle, sweet earthy notes that give way to a delicate floral finish.
SMOKE LAB Founder & CEO, Varun Jain commented, “We chose Kashmiri Saffron because of its unique characteristics – longer and thicker stigmas, natural deep-red color, high aroma, subtle bitter flavor, and chemical-free processing – along with its regenerative health properties. Married with our award-winning, 5X distilled SMOKE LAB Vodka, this special release is a superlative new age entry unlike any vodka available today. We believe we have something very special with SMOKE LAB Saffron and are thrilled to bring this mystical and aromatic spirit to restaurateurs, retailers and ultimately, consumers throughout the US to showcase another of the exceptional flavors of our homeland.”
Mike Ginley, President of NV Group USA, added, “We are so excited to introduce this one-of-a-kind and distinctly Indian flavored vodka to our US consumers. Our first shipment of SMOKE LAB Saffron sold out in days and the buzz is spreading quickly. Additional product has arrived and is making its way to retailers and on-premise locations throughout the country.”
SMOKE LAB VODKA is India’s first and most awarded, premium Vodka, inspired and guided by SMOKE LAB Founder, Varun Jain. It is manufactured one batch at a time, at a state-of-the-art distillery and crafted with locally sourced superior-quality Basmati rice, a crop indigenous to the brand’s native country, and pure Himalayan spring water. SMOKE LAB is introducing SMOKE LAB Saffron Vodka on the heels of the successful debut of SMOKE LAB Classic and SMOKE LAB Aniseed Vodka. Through SMOKE LAB, Jain is furthering his family legacy with his unique perspective and vision that bridges the divide between lifestyle and spirits in India and globally.
SMOKE LAB was recently named 2023 RISING STAR GROWTH BRAND by the Beverage Information Group (BIG). Each year, BIG identifies the fastest growing spirits brands throughout the US.
SMOKE LAB Saffron retails for a suggested price of $30/750ml. All SMOKE LAB Vodka’s have a zero-carbon footprint and are vegan, gluten-free and kosher. To learn more, visit smokelabofficial.com/cocktails and stay connected with SMOKE LAB VODKA at:
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About SMOKE LAB
SMOKE LAB, established in 2020 by Varun Jain and headquartered in New Delhi, India, is where the eccentric and innovative minds come together to create the premium experience of SMOKE. SMOKE LAB includes products of the SMOKE brand namely, the SMOKE Vodka, SMOKE Wear, SMOKE Water and SMOKE Sanitizer. SMOKE LAB is owned by the NV Group.
About NV Group
Established in 1994, NV Group has grown to become one of the largest grain spirits distillers in India with an impressive range of brands in its portfolio. NV connotes world class quality. NV Group is a force to be reckoned with, presenting the finest blends in several categories including vodka, gin, rum, whiskey and RTDs.
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