Does Prioritizing Digital at the Expense of Direct Mail Lose Money for Restaurants?
Modern Restaurant Management
JANUARY 5, 2023
Twenty years ago, spending marketing dollars on digital ads was a new concept. Facebook? Didn't exist. Instagram? Also non-existent. Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. The Growth of Digital. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control.
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