Fake Reviews: How to Fight Them and Protect Your Brand
Modern Restaurant Management
MARCH 29, 2022
In a world where 93 percent of consumers rely on online reviews to decide where to spend, per a Igniyte meta-report , negative reviews can present a genuine threat to your business. Especially so for consumers trying to figure out which restaurant to try next. Unfortunately, fake reviews are common, and your need to deal with them is more likely a “when” than an “if.” Actual figures vary per sector as well as platform type.
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