What to Do if You’re Planning to Sell Beer on Your Premises

If you run a kitchen, at some point or another, you might decide that you want to branch out and sell beer. This will not only give you a new revenue stream but will also give your customers the opportunity to drink alcohol with their meals.

So, here’s what you should do if you’re planning to sell beer in your restaurant in 2023 and beyond.

Get a License

Alcohol is one of the most regulated substances that you can use in your kitchen, and this means that you should check what licenses you’ll need to sell it. Luckily, it’s possible to apply for an alcohol license for your company online, which can take the stress out of the process for you. However, before you get the license, you should make sure that you’ve applied for all the other licenses that you need, such as a business license, as this will increase the chances of your application being accepted. The price of your alcohol license, as well as the steps that you need to take to get it, will depend on what state you’re in, though, as each state has different regulations when it comes to the sale of alcohol.

Look at Your Branding

You might decide that you’re simply going to order your beer in. However, if you want to make this beer yourself and start up a brewery on your premises, you should think carefully about how you’re going to brand the liquor that you’re making. Craft beers need to appeal to an audience of beer lovers who will be interested in the unique flavors and heritage of your brand. This marketing might include designing vibrant and attractive labels for your beer, as well as creating an effective logo and sturdy yet appealing packaging for it.

You should consider speaking to companies such as Anthem Branding, who may be able to help you in your quest to get your craft beer to take off. After a while, you might even find that people flock to your company simply to try the alcohol that you’ve made and have on offer.

Design a Bar Space

If you’re planning to sell alcohol in your restaurant, you should consider creating a bar area where patrons can simply relax and drink away from those who are eating a sit-down meal. In doing this, you’ll be able to create a space for people to enjoy a drink while they’re waiting for a table while also developing a chic space where your customers can chat with friends and sample the beer that you have on offer. It also provides a separate area where minors are not allowed, separating the official dining area from the bar, so that your restaurant can accommodate children and drinking adults in separate spaces.

Hire the Right Employees

When you’re considering introducing alcohol to your menu, you should consider setting out a recruitment campaign that can help to bring new and enthusiastic members to your team. You should make sure that these employees are knowledgeable about beer and have experience in bar work, and you should also check that you’re employing people who are older than 18-21, depending on the rules of the state that you live and work in.

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What to Do if You’re Planning to Sell Beer on Your Premises