Generation Z in the Marketplace – How to Engage and Get Them into Your Venue
Bar and Restaurant Coach
AUGUST 12, 2019
Generation Z will make up 40% of the overall marketplace spend in the next few years. How can you attract them as guests, and keep them coming back? We’re back this week with the final episode in our 3-part Generation Series. As a reminder, in Part 1 we led with an introduction to Gen Z (iGen); what they stand for and how they differ from prior generations.
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