How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales
Modern Restaurant Management
APRIL 28, 2022
Five years ago, “virtual brands” was a term typically associated with fashion and apparel powerhouses such as Nike, Adidas, and Ralph Lauren—only a few optimistic entrepreneurs dreamed of bringing these digitally-native concepts to restaurants. Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream.
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