Diving Deeper with Guest Data Through Direct Ordering
Modern Restaurant Management
JUNE 29, 2022
With close to two-thirds (63 percent) of Americans now ordering takeout at least once a month , and most of this group ordering online, restaurants are looking for unique ways to win guests through digital channels. The secret to success on these platforms, however, lies less in the unique new dishes restaurants promote but rather in the customer data they are able to collect.
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