Crafting a Visual Narrative for Your Restaurant’s Identity
The Rail
APRIL 19, 2023
By Jill Goodwin, Contributor Visual branding is crucial for all businesses because it helps shape customers’ overall perception of your business. But in the restaurant and food industry, it’s even more important. We’ve all heard the phrase “ we eat with our eyes ” — and for good reason. This centuries-old expression holds an indisputable truth. People tend to connect with visuals far faster than they do with other forms of communication, such as text.
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