How a Good Customer Loyalty Program Decreases Cart Abandonment
Focus POS
APRIL 9, 2019
It’s an all-too-familiar (and frustrating) scenario for restaurants: customers browse the website, place orders in their shopping carts — and then vanish without completing the sale. Multiple studies have shown the average shopping cart abandonment rate is around 70%. While some shoppers do return later to finish their transactions, the rest represent a significant amount of lost potential revenue.
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