Understanding the Customer to Enhance Brand Experience
Modern Restaurant Management
APRIL 10, 2020
More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. Scroll through Twitter, and you’ll notice Burger King receives more than 100 thousand retweets for their memes, posted with an added Whopper flair. In creating this social media persona, Burger King, and other brands, establish a voice.
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