How QSRs Can Leverage Mobile to Win Back Customers

The coronavirus pandemic has greatly disrupted businesses across every sector, but the economic situation has proven to be especially difficult for the restaurant industry. Recent surveys show that Americans are less likely now to visit restaurant locations, order takeout or get food delivered to them. And yet, despite this environment, some quick serve restaurant (QSR) brands are still seeing success.The key? They have focused on mobile, the device near and dear to all of us. By embarking on a mobile-first, customer-centric strategy, QSR brands can deliver hyper-relevant and dynamic content to new and existing users, which is critical as the country slowly begins to open up again.

Why Is Mobile Ideal?Mobile devices have gone from being the second screen to now the main screen in the house. Data from eMarketer shows that people have been spending more time looking at mobile devices than they do watching TV since 2019, and that gap will only widen over time. And around 90 percent of…