Don’t Let Your Loyalty Program Go Stale – Putting CX Center Table

Here’s how loyalty programs often pan out: A customer downloads the app. They might create an account, log in, place an order, and apply a discount — or they might not even get that far. And when they close their phone or exit the order line, they never touch the app again. 

Does that sound familiar? If your answer is, “Yes, chef,” then you aren’t alone. Although the average consumer belongs to 15 or so loyalty programs, they use fewer than seven. Within a year, more than half of loyalty memberships go completely inactive — leaving your promo codes, deals, and discounts to rot away in the spam folder of history. 

In today’s digital world, restaurant and food brands need to focus on digital engagement that freshens up the overall customer experience (CX), making the process more convenient, informative, and integrated from start to finish. So how can you make your loyalty program stand out instead of going stale?  

Digital Touchpoints that Feed Customer…