Five Ways to Engage Franchisees and Drive Profitability During the Pandemic

In a study conducted by InGage Consulting and Franchise Business Review, franchisees that are engaged in their business are 3.7 times more profitable than those that aren’t. And during a pandemic that has lasted for nearly a year and devastated thousands of restaurants, engagement is crucial.

However, driving engagement is historically challenging for most multi-location restaurant brands and COVID-19 has only exacerbated that challenge. The pandemic has completely upended the restaurant industry and the personal lives of everyone in it. Restaurant owners have had to worry about the health of their business, as well as the health of their family, friends, and employees. It’s a crisis within a crisis.

But despite everything, there are still ways to engage franchisees in order to drive profitability. Here are five tactics that restaurant brands of all sizes — concepts like Tropical Smoothie Cafe, Firehouse Subs, Capriotti's Sandwich Shop, and others — are using to help…