The FAQ (Frequently Asked Questions) list on a restaurant or cafe website helps the business and the customers. It adds interest to your website content, provides useful information and strengthens your marketing.
It also improves the customer experience, with clear, concise answers to customers’ most common questions – it saves time and phone calls. The FAQ page establishes your authority, builds trust, and also guides staff on venue policies. You can subtly promote special services (eg a loyalty scheme), and what makes the venue unique or superior, such as sourcing local ingredients or hosting live music nights.
A well-structured FAQ also improves search engine optimisation (SEO) by containing keywords and phrases that potential customers use in search queries.
Use this bank of FAQ questions to develop a useful Frequently Asked Question page or section on your website – it’s as important as the About Us and the Contact Us Pages. Aim to answer at least 10 questions, and keep the answers short. Smart job applicants will read it and it should be linked from your Employment Page.
Frequently Asked Questions about opening hours and bookings
- What are the opening hours?
- How do I book a table?
- Are you open on public holidays?
- Can I make a last-minute booking?
- Are you licensed or BYO – can I bring my own wine and beer?
- Do you have outdoor seating available?
- How far in advance do I need to book for a large group?
- Is there a waitlist for tables if I just turn up?
- Can I reserve a private dining area?
- Are walk-ins welcome?
- How can I check table availability?
Frequently Asked Questions about access and special services
- Do you offer takeaway or delivery services? How do I access this?
- Is there parking available nearby or do you have a car park?
- What’s the best way to get there by public transport?
- Can I purchase gift vouchers or gift cards for your restaurant?
- Are pets allowed outside and inside?
- Do you have any ongoing promotions or special offers?
- What’s the dress code for dining at your establishment?
- Are highchairs or booster seats available for young children?
- Can I pre-order a meal if I’m in a hurry?
- Do you accommodate special requests for birthdays or anniversaries?
- What methods of payment do you accept?
- Where can I see your online reviews?
- What are you doing for sustainability and recycling?
- How do I apply for a job at this restaurant?
Frequently Asked Questions about the food
- What food does your restaurant specialise in?
- Do you use locally-sourced ingredients in your recipes?
- Are there vegetarian and vegan options available?
- What meals do you have for a gluten-free diet?
- What other dietary needs and preferences do you accommodate?
- Are there choices for children on the menu?
- I have a specific allergy; can the kitchen cater for that?
- How can I learn more about the nutritional information of the food?
- Are there any unique or signature dishes I should try?
- Can I request a custom dish or make changes to an existing one?
Frequently Asked Questions for cafes
- What brand of coffee do you use?
- Can I buy bags of your coffee to brew at home?
- Do you have free Wi-Fi?
- Do you offer dairy-free milk alternatives?
- What is the menu for light meals and snacks?
- Is there vegan or gluten-free food available?
- Is there seating available for studying or work?
- How late are you open on weekdays and weekends?
- Can I pre-order and pick up my drinks?
- Do you host events or live music nights?
Frequently Asked Questions about parties and events
- How can I book a private event or party?
- What’s the maximum capacity for events and functions?
- Do you offer customised menus for special occasions?
- Is there a separate space available for private events?
- Can I bring my own decorations for a private function?
- Can I bring my own cake for a birthday party?
- Can I bring my own wine and beverages for a party?
- Do you have a list of recommended entertainment or live bands?
- Do you charge room hire of private events?
- What’s the cost to rent the whole space for a private event?
- Are there any restrictions on the type of events hosted?
- Can I arrange a tasting session before my event?
- Do you provide any event planning or coordination services?
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