How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales

Five years ago, “virtual brands” was a term typically associated with fashion and apparel powerhouses such as Nike, Adidas, and Ralph Lauren—only a few optimistic entrepreneurs dreamed of bringing these digitally-native concepts to restaurants. Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. 

Spurred by the explosion of off-premises and delivery during the pandemic, virtual brands offer many benefits to both brands and consumers. These business models are rising in popularity as restaurant brands that wish to scale realize how to include them in their growth strategies. 

Virtual brands are often confused with “ghost kitchens,” and while they do have similarities, they are completely different business models that require unique approaches. 

What’s the Difference between Ghost Kitchens and Virtual Brands? The terms “ghost kitchen” and “virtual brand” are often used…