Return to Revenue: Manifesto Market Realizes Record Income After Reopening

Manifesto Market A/B tested two responses to the coronavirus crisis and generates record income after the reopening.We are two weeks into the first phase of post-covid reopening in Prague, which began with outdoor restaurants on May 11, followed by indoor spaces this week. From the moment Manifesto was able to offer on-premise experiences again, the sales beat same day YOY sales figures seen in 2019. How is that possible? Let’s rewind, and take a closer look.

We were not given a handbook for this situation. When you're told your core business, everything you've built, has to close for an indefinite period of time, for some people it's devastating. There are businesses committed to their mission for 20-30 years, chefs, restaurant owners. And young firms like Manifesto Market, two years on the market. Overnight, every and each of those faced the same existential question: what is the right reaction to this crisis, knowing there's no middle path nor option to correct a…