Best Practices for Launching Online Ordering

Restaurants are facing new and evolving challenges resulting from today’s complex circumstances. Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. 

Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. According to research done in July 2019 by the Pew Research Center, 26 percent of adults spend the entire day online and 43 percent are online several times during the day. Furthermore, about 60 percent of customers order food online at least once a week and 31 percent order online at least twice. Meaning, people are always online, and they’re ordering food that way too. So, if a restaurant was not capitalizing on a digital presence prior to COVID-19, they were already falling behind. Now, they are missing out on a key element for survival. 

Many smaller restaurants still rely on…