Would Delivery Work for My Concept?

This edition of MRM's "Ask the Expert” features advice from EZ-Chow Inc. Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Q: Would delivery work for my concept?A: Delivery --of all things-- is a hot topic. Consumers demand it and the market has responded by offering several delivery options, from independent delivery companies to national firms. 

If you’re wondering whether delivery is good for your concept, the short answer is yes. Projected U.S. restaurant delivery revenues are expected to reach nearly $80 Billion by 2022 and digital ordering and delivery has grown 300 percent faster than dine-in traffic since 2014.

Need more proof? According to the latest research:

60 percent of U.S. consumers order delivery or takeout once a week. 20 percent of consumers say they spend more on off-premise orders compared to a regular dine-in experience. 59 percent of…