MRM Research Roundup: Mid-April 2021 Edition

In this edition of MRM Research Roundup, we feature news of the expected pent-up demand from guests, the Great Restaurant Restart and delivery trends. Event Planning Is BackWith summer around the corner, and an imminent surge of demand for experiences and events in the months ahead,  Tripleseat and SevenRooms partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021. According to the data, 72 percent of events are expected to be held in-person and of the venues chosen, unique venues, hotels and private restaurant space were among the top selected for hosting. 

The survey revealed that after a year of birthday, holiday, graduation and anniversary celebrations over Zoom, respondents are ready to get back to event planning. With just under 50 percent of people planning to host their event outside, restaurants, hotels and venues with an outdoor space should begin promoting these offerings through their marketing and social channels…