Five Things Every Restaurant Can Do to Boost Profits While Reopening

If running a restaurant wasn’t already expensive, running one under new distancing regulations means less capacity and investment in safety infrastructure that will take a toll on costs. After speaking with some of our partners in the industry on how they toe the line between investing in innovation and cutting costs during this time, we found five things restaurant owners can do to boost profits and stay open beyond the COVID shutdown.

1. Re-engineer MenusThe restaurant dining experience has changed forever and menu items must also adapt to these times.

First, it is important to develop a tighter menu with a focus on customer favorites and high margin items, replacing underperforming dishes with a rotation of new products that can excite and retain customers. Taking the example of dishes with a high ‘perceived value’, such as proteins, desserts and drinks, can allow for higher prices and better the bottom line. Improving from 20 percent margin to a 35-percent margin on a…