Price Matters: Inflation Wearing on Consumer Dining Behavior | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Revenue Management Solutions just released its Q1 2022 consumer sentiment survey, and it appears the industry’s concerns have moved beyond the pandemic. A year ago, the restaurant industry was hopeful as it anticipated the vaccine rollout. Consumers, tired of social distancing and ready to shed their ‘pandemic pod,’ were eager to get out. Restaurants were keen to have them.

As we enter Q2 2022, it’s a different view. Masks have come off, and concerns over catching COVID have eased. Vaccine rates are stable at 74 percent, a jump from a 17 percent vaccination rate reported in Q1 2021 and even surpassing the 60 percent of respondents who were or planned to get vaccinated.

But the industry has a new problem: inflation.

RMS just released our latest findings around consumer sentiment for Q1, which revealed, among other things, that price is starting to matter—and not by an insignificant amount.

According to RMS’ findings:

68 percent of consumers state that they feel…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang